Strategy Director · Milwaukee, WI
Hey, I'm Evan. I connect brands to culture. For real, not for optics.
01 — About
I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.
Read more →02 — Work
Brands I’ve worked with
03 — Projects
all projects →
2026 -
Five Cents
Slightly more than my two cents (ramblings of a cultural strategist)
Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
Row the World
A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
04 — Writing
all posts →
What does a strategist do in 2026 new
Jun 2026
Nobody cares about being cool (except everyone)
May 2026
Loved it. Didn’t run it.
May 2026
My Word for 2026
Apr 2026
05 — Bookmarks
all bookmarks →
All the Views
mapping tool that shows the longest line of sight at a location
Fish Doorbell
press the doorbell when you see a fish to let it through the lock
Outsmart
data game from David Bauer
06 — Contact
Bring me the brief that still feels messy.
I work at the intersection of experiential marketing, cultural strategy, and brand measurement. If you're thinking about any of those — or just want to talk about how brands earn their place in culture — I'd love to hear from you.