Strategy Director · Milwaukee, WI

Hey, I'm Evan. I connect brands to culture. For real, not for optics.

Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.

Brands I’ve worked with

Projects

2026-
Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
app
2025-
Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
website

Right now

March 2026
reading Tailchaser's Song (Tad Williams)
building Staying in History (stayinginhistory.com)
making A partially finished basement
thinking about Starting year two of parenting
drinking Low sodium V8 juice

Writing

all posts →
My Word for 2025 new
Jan 2025

Media diet

full archive →
Tailchaser's Song
Tailchaser's Song
written byTad Williams
released1985
readMarch 2026
★★★☆☆
The Amazing Adventures of Kavalier & Clay
The Amazing Adventures of Kavalier & Clay
written byMichael Chabon
released2000
readFebruary 2026
★★★☆☆
The Oligarch's Daughter
The Oligarch's Daughter
written byJoseph Finder
released2025
readDecember 2025
★★★☆☆
Sinners
Sinners
directed byRyan Coogler
released2025
watchedMarch 2026
★★★★☆
Rebel Ridge
Rebel Ridge
directed byJeremy Saulnier
released2024
watchedFebruary 2026
★★★★☆
Marty Supreme
Marty Supreme
directed byJosh Safdie
released2025
watchedJanuary 2026
★★★★☆

About this place

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This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.